Alfa Romeo CEO Jean-Philippe Imparato told reporters at the Tonale media event at Lake Como that they use Lexus as a benchmark for build quality.
www.motor1.com
The Giulia and Stelvio never lived up to the expectations of the defunct Fiat Chrysler Automobiles, but Alfa Romeo's new parent Stellantis still believes in the fabled Italian brand. After axing the 4C sports car and the Giulietta compact hatch, the portfolio received some fresh metal with the unveiling of a compact crossover. Despite the fact it uses the Jeep Compass' platform, the Tonale is touted as being a luxury model through and through.
It's the promise made by Alfa Romeo CEO Jean-Philippe Imparato during a recent interview near Lake Como in Italy where a test drive event was organized for the Tonale. Automotive News Europe cites the top brass saying "my quality benchmark is Lexus" going forward. He went on to mention "I wanted to be sure that the Tonale's quality was perfect from Day 1, but also that we offered a state-of-the-art connectivity and user interface."
Alfa Romeo Sets Lexus As Quality Benchmark For New Products
While BMW has been the overall benchmark for Alfa Romeo in the Stellantis era, Alfa Romeo CEO Jean-Philippe Imparato says Lexus is now the quality benchmark.
www.motor1.com
The Giulia and Stelvio never lived up to the expectations of the defunct Fiat Chrysler Automobiles, but Alfa Romeo's new parent Stellantis still believes in the fabled Italian brand. After axing the 4C sports car and the Giulietta compact hatch, the portfolio received some fresh metal with the unveiling of a compact crossover. Despite the fact it uses the Jeep Compass' platform, the Tonale is touted as being a luxury model through and through.
It's the promise made by Alfa Romeo CEO Jean-Philippe Imparato during a recent interview near Lake Como in Italy where a test drive event was organized for the Tonale. Automotive News Europe cites the top brass saying "my quality benchmark is Lexus" going forward. He went on to mention "I wanted to be sure that the Tonale's quality was perfect from Day 1, but also that we offered a state-of-the-art connectivity and user interface."
